How Amapiano Became Popular In South Africa

Amapiano is now one of the biggest sounds in South Africa. It has also gone global. But it didn’t start big. It started quietly in the townships. This is the real story of how Amapiano grew into a powerful music movement.

The Early Days

Amapiano began in the townships of Gauteng, especially in places like Katlehong and Mamelodi. The sound was first heard around 2012–2013.

It was quiet at first. No radio play. No TV. Just young people creating music on laptops, sharing songs through Bluetooth, memory cards, and Facebook.

Back then, the sound was softer. More jazzy. It used deep house beats, piano melodies, and slow drums. There were no vocals. Just long instrumentals.

A Genre with No Name

At first, people didn’t even know what to call it. Some said it was just deep house. Others said it was “Bacardi with piano.”

Eventually, people started calling it “Amapiano” meaning “the pianos” in isiZulu. The name stuck. It was still underground. DJs would play it at chill sessions, taxi ranks, or parties. It was music for the people not the mainstream.

WhatsApp and File Sharing Helped

Amapiano didn’t blow up on radio or TV. It grew through phones. People shared tracks using WhatsApp, USB sticks, and file transfer apps. One person would get a track, then send it to ten more.

Even before streaming caught up, Amapiano had already built a fanbase from hand-to-hand sharing.

The Rise of the Log Drum

Around 2016–2018, the log drum changed the sound. Producers like MFR Souls, Kabza De Small, and De Mthuda started using this low, bouncy bassline that hit hard on speakers. It gave Amapiano a new energy.

Now, it wasn’t just chill music. It could bang in clubs, taxis, and outdoor events.

Kabza De Small Took Over

Kabza De Small became the face of Amapiano. His sound was clean, deep, and addictive. Tracks like “Umshove” and “Amabele Shaya” made serious noise around 2018–2019. He partnered with DJ Maphorisa, and together they formed the Scorpion Kings. This duo changed everything.

They dropped back-to-back hits. Their albums and EPs flooded the streets. Suddenly, even radio and clubs couldn’t ignore Amapiano.

Vocalists and Hit Songs

Once vocals were added, the genre exploded. Artists like:

  • Sha Sha
  • Samthing Soweto
  • Daliwonga
  • Sir Trill
  • Young Stunna
  • Aymos

helped bring emotion and lyrics to Amapiano.

Tracks like “Tender Love,” “Love You Tonight,” “Adiwele,” and “John Wick” became national anthems.

TikTok and Youth Culture

Amapiano is music made for vibes — and that works perfectly on TikTok.

Young people began dancing to it, remixing it, and creating challenges. Songs could blow up overnight.

This helped launch new names like:

  • Uncle Waffles
  • Pabi Cooper
  • Kamo Mphela
  • Mellow & Sleazy
  • Felo Le Tee

Amapiano had now become a youth movement.

The Sound Goes Global

By 2021, Amapiano had crossed borders. Nigerian artists like Davido and Burna Boy started jumping on remixes. International DJs played it at festivals. Even UK clubs had Amapiano nights.

South African producers began touring. Kabza, Maphorisa, and others performed in Europe. Spotify and Apple Music created full playlists for the genre.

In 2022 and 2023, the genre made headlines in Kenya, Ghana, the UK, and even the US.

Why Did It Work?

Amapiano worked because:

  • It felt fresh but local
  • It came from the streets
  • It used our own languages
  • It gave DJs power again
  • It didn’t copy American hip hop
  • It let people dance, vibe, and feel
  • It didn’t need approval from big media

The genre didn’t wait for permission. It created its own lane.

Thoughts

Amapiano became popular because it was real.

It started in small rooms. It grew in taxis and phones. It didn’t follow the music industry. It forced the industry to follow it.

From deep piano to log drums, from USB sharing to global stages — Amapiano changed the game.

And the best part? It’s still growing.

About admin 702 Articles
Lerato is a seasoned South African blogger and entrepreneur in her early 30s, who transformed her passion for fashion into a well-recognized brand. She uses her platforms to uplift women, inspire creativity, and champion authentic, inclusive style across South Africa and beyond.

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